More film Marketing - Cloverfield

As many of you that know me will know, I have been madly followly the rather addictive marketing campaign for 'The Dark Knight'. For those that don't know much, take a look at http://www.whysoserious.com/ and at the most recent images to the sides.

But I have also been vaguely following cloverfields campaign with apprehensive curiosity, and it has recently gotten even more bizarre. As some of you may know, cloverfield is the upcoming film by JJAbrams, little is known about it other than it's a monster flick, there is a trailer to view which is up at you tube, but then it gets weird and complicated. As some may know, the more recent series of heroes has had a big hit in ratings. Another fact is that since Abrams series Alias he has used a drinks brand called 'slusho' within the series, well recently slusho has been in heroes, and is a large slusho marketing campaign supposedly for Cloverfield, wtf it's about, I havent a clue, but its weirdness facinates me, i'm thinking soylent green but it seems unlikely in that monsters are involved somewhere, it may just be a red herring. Take a look at the below picture from heroes [more here], and also at cloverfield clues.